Fit
Logos can be an opening door to many clients if your logo is successful. By successful I mean that a person can glance at it and find the meaning of what the company is trying to be viewed as. There are three basic types of logos:
- 1. Iconic (Could be an regular or abstract shape)
- 2. Logo Type (only includes typography)
- 3. Combination Mark (includes a shape and typography)
That being said, I’ll show you a more specific type of logo that applies one of the principles of design,White space.White space can create clever-looking logos by using the negative space that surrounds the elements. In other words, white space can be the opposite space of the elements that creates the logo.
E-fly
Prison Break
Fish
Blade
Food Writers
Saporo Sushi
LocKey
Ogden Plumbing
8 Fish
Yoga Australia
Newcastle Food & Wine Festival
Related posts:
- Black & White Week: Clever Logos
- Websites Using Effective Whitespace
- 100+ Fascinating Eco Friendly Logos
- 25+ Cute Animal Inspired Logos
- Graphic Design 101
Great Work, really liked it
rgds
Brandfizz
http://brandfizz.wordpress.com
Thanks Brandfizz! I’m glad you enjoyed it.
awaiting more stuff from you henry…
Did u visit my blog..? dont forget to leave your comments
I visited your blog, Haven’t had the chance to read so much right now been a bit busy with work lately.
[...] This post was Twitted by ffffffive [...]
I love the foodwriters logo!
What about the famous FedEx log? It uses negative space too.
The FedEX logo is great! Decided not to use it since it’s been widely used on similar blogs. But I do have to agree it’s a clever-looking logo!
Not a problem Bro, would await your comments..
When are you updating more stuff
rgds
Brandfizz
http://brandfizz.wordpress.com
Henry, great write up! This is something we tend to see only used effectively with boutique companies. It gives them a greater sense of openness which is essential with clients.
I think that there are very few large companies that use negative space well (or at all). I think (maybe) Target, GE, AT&T and Pepsi have some understanding of the concept but do not.
Cheers!
Also FedEx like Manuel pointed out earlier.
[...] Effective Logos Using Negative Space [...]
hi henry,
Still awaiting more stuff from you..
The negative space logos are imprinted in my thoughts and give me lots of food for thought.
Cheers
Gaurav
Brandfizz.wordpress.com
[...] in design. It often does a great job sending it’s message. Some of these logos also use Effective Negative Space. I will continue later this week with more Black & White Designs so stay tune or subscribe to [...]
Very I like your work, especially “fit”! I would like to inform you that I did “fit” logotype another 2007. for “Faculty of Information Technology” in Belgrade, whose acronym “FIT”.
Cheers and all the best!
You can see there:
http://s93.photobucket.com/albums/l79/zekans/Layout/?action=view¤t=Plakat.jpg
http://s93.photobucket.com/albums/l79/zekans/Layout/?action=view¤t=Razrada_fit.jpg
Another one to broaden the collection
http://brandstack.com/logo-design/details/8794